Our goal on this page is to show you how to expand your market share, identify new resources and demonstrate
different techniques to acquire new business.
Most of us have done the standard marketing:
Flyer's
Sales Letters
Brochures
Email campaigns
Cold Calling
Newspaper ads
We aren't going to
review these, it's been done and we all have the T-shirt. It's time to look into other venues.
Gizmo's and Gadgets
Jar openers, bottle openers, letter openers all designed as advertising devices and 'door' openers.
Do they
really work?
Sure for name recognition there is nothing like leaving free pens or pencils all over town.
The more people that see your name and keep seeing your name the better and quicker your name gets recognized.
Unique
gifts? Yes those work to but because of the higher cost of say, monogrammed sweatshirts or travel clock/radio's
you might want to reduce the targeted market to people who can make a real impact on your business growth. Giving a
monogrammed leather attache case to your dry cleaner may make him real happy but it's not going to land you a $50,000
contract. But giving him a coffee mug and asking him if you could put another mug on his counter filled with your pens/pencils
may get you a ton of new business.
There are tons of different items you can get your ad copy or logo on, choose
wisely and try to connect your business to the item. There is a very sharp business man down in South Carolina, { Hi
Drew! } who has one of the most creative minds that I have met to date, with the ability to take unusual
items and connect them to his business in some way and yes Drew, I still have the X Ray glasses...
